The Ask:
Boston’s Asian Community Fund partnered with us to develop a bold, memorable brand identity for their 2025 Annual Gala. The engagement required a comprehensive event system—from theme ideation and visual identity development to a wide range of print, digital, and environmental assets—designed to support promotion, fundraising, and the day-of guest experience.

The Outcome:
We developed the event theme Rising Together, drawing visual inspiration from AAPI florals and bamboo to symbolize growth, resilience, and collective progress. Building on this concept, we designed a cohesive event identity including logo, color palette, typography, and custom illustrations. Over the course of a year-long collaboration, we worked closely with the ACF team to manage timelines, feedback, and production, ensuring consistent execution across all touchpoints—from early save-the-dates to day-of signage and the event program.

Deliverables:Event logo and brand identity, invitations and save-the-dates, social media assets, sponsorship packet, presentation templates, event program, signage, brochures, booklets, and custom illustration.