The Ask:
Moku Hawaii, a surf shop based in Waikiki, HI, approached us to create custom brand assets, merchandise, and event materials that would strengthen their presence in the local surf community. The goal was to design work that felt authentic to the shop’s culture while supporting retail offerings and community events.

The Outcome:
We delivered a cohesive suite of creative materials, including illustrated event posters for surf competitions, custom T-shirt designs for in-store retail, and logo concepts. Close collaboration with the shop owner ensured the designs reflected the spirit of Moku Hawaii, reinforcing their visual identity and connection to the local surf community.

Deliverables: Surf competition posters, custom T-shirt designs, logo concepts, illustrations, branded merchandise.