Role: Graphic Designer (Freelance)
Creative Concepting, Art Direction, Event Logo & Brand Identity Exploration, Booklet Design, Signage, Brochure Design, Social Media posts, Illustration, Project Management

Project Overview:
Boston’s Asian Community Fund sought a designer to develop a bold, memorable brand identity for their 2025 annual gala. The engagement required a comprehensive event system, including theme ideation, logo design, color palette development, typography, and asset creation, along with event and save-the-date invitations, social media assets, a sponsorship packet, PowerPoint templates, day-of signage, and an event program.

Outcome:
Developed the event theme “Rising Together,” with visual inspiration drawn from AAPI flowers and bamboo to symbolize growth and collective progress. Collaborated closely with the team over the course of a year to bring the identity to life across all touchpoints, establishing a clear timeline to manage deliverables, feedback, and production deadlines to ensure a cohesive and timely rollout.