Role: Art Director (Perion)
Art Direction, Illustration, Animation, UX Storyboarding, Visual Design, Digital Asset Production, CTV Ads

Project Overview:
The client requested a mobile-only, full-page interstitial to highlight the Hard Rock property in Bristol. Available assets were limited to property imagery, logos, and a link to the website, requiring the experience to be built largely from the ground up.

Outcome:
Transformed minimal assets into a dynamic, brand-right mobile experience. Using only the provided logos and property imagery, a custom illustrated guitar was designed to mirror the hotel’s iconic façade, with animated lighting effects that evoke Hard Rock’s signature rock-and-roll energy. The guitar animation slides upward to reveal an interactive image carousel showcasing the property’s amenities, while a clear call-to-action encourages users to learn more.