Role: Senior Creative Designer (Perion)
Animation, UX Storyboarding, Visual Design, Digital Asset Production, High-Impact Display Ads

Project Overview:
Paramount sought a cross-screen digital ad format to drive awareness for the digital release of Top Gun, with a focus on engaging users and directing them to watch the film online.

Outcome:
Delivered a cinematic, cross-screen ad unit that takes users down a highway into the “Danger Zone,” opening with an animated sequence of jets flying over a desert before transitioning to Tom Cruise as Maverick. The end frame features a click-to-play video and a “Watch Now” CTA that redirects users to the site. The unit achieved a 3.06% click-through rate and a 3.13% interaction rate.