Role: Art Director (Perion)
Art Direction, Animation, UX Storyboarding, Visual Design, Digital Asset Production, CTV Ads

Project Overview:
The client partnered with Perion to develop a CTV skin that would complement an existing video placement. Provided assets included static PSD standard banners, requiring the design to elevate the experience for a CTV environment.

Outcome:
Designed a CTV skin with the video placed front and center, surrounded by animated Health-Ade probiotic flavor illustrations to create a more dynamic and engaging experience. Product imagery was integrated throughout the frame to reinforce brand awareness while adding visual energy to the unit.