Role: Art Director (Perion)
Art Direction, Animation, UX Storyboarding, Visual Design, Digital Asset Production, High-Impact Display Ads

Project Overview:
Marriott Bonvoy wanted a high-impact digital ad unit to encourage users to “Travel Better” and drive engagement across multiple screens. The KPI was to maximize user interaction with the content.

Outcome:
Delivered a cross-screen Marriott-branded ad unit featuring lifestyle imagery in a full-page takeover. Users could click through panels to explore each location, with integrated video and toggleable audio for an immersive experience. The unit achieved an interaction rate of 11.34%.