Role: Art Director (Perion)
Art Direction, Animation, UX Storyboarding, Visual Design, Digital Asset Production, CTV Ads

Project Overview:
The client requested a CTV ad unit that showcased their products alongside a video, with the goal of keeping the video as the focal point while integrating it more thoughtfully into the overall skin—rather than placing it on top of a static background.

Outcome:
Designed a custom CTV experience that reimagined the video container as a circular mask, allowing the content to remain central while feeling fully integrated into the layout. A summer stripe texture anchors the left side of the unit alongside a product carousel, while the logo, headline, and QR code are positioned to the right for balance and clarity. The result is a cohesive, product-forward design that elevates the video while maintaining strong brand presence.