Undertone (Now known as Perion)

Connecting brands to consumers

Role: Junior Creative Designer (Perion)
Creative Concepting, Social Media Design, Logo & Branding Exploration, One-Pager Design, Experiential & Event Design

Project Overview:
At times, Undertone’s creative work extends beyond digital ad experiences. The company continuously invests in improving work culture, team engagement, internal education around market trends, and the development of new products, platforms, and initiatives—each requiring thoughtful, cohesive marketing and design collateral.

Outcome:
Collaborated with cross-functional teams across Undertone to brand and bring these initiatives to life through a range of deliverables, including logo design, whitepapers, and experiential assets. The work helped establish clear visual identities for internal programs while supporting collaboration, alignment, and innovation across the organization.

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Boston College