The Ask:
For our wedding, we set out to create a design system that felt timeless, elegant, and deeply personal—anchored by a unifying theme of travel. As full-time graphic designers, we approached the wedding as a fully self-produced creative project, taking on the role of both client and studio. Our goal was to design and produce every element in-house, allowing for complete creative control and a cohesive visual experience across all touchpoints.

Outcome:
We began by developing a comprehensive set of brand guidelines, establishing the color palette, typography, and custom logos that would inform the overall aesthetic of the wedding. This foundation guided every design decision that followed. The brand guidelines were also sent to our vendors so they had a full understanding of our wedding vision.

From there, we designed and produced the full suite of wedding materials, including digital save-the-dates delivered via text as a budget-conscious alternative, a printed invitation suite, and a custom wedding website featuring event details, our story, and curated recommendations for guests visiting Boston.

To reinforce the travel theme, we designed personalized luggage tags featuring our custom logo and each guest’s name—serving both as escort cards and keepsake wedding favors. Tables were named after cities we’ve traveled to together, with seating charts and table numbers inspired by vintage postage stamps to further support the narrative.

For the welcome signage, we created a custom illustrated poster depicting us in our wedding attire in front of our venue. The piece was inspired by the popular live wedding painting trend, offering the same personal, artistic feel—without the need for an on-site painter.

Other design pieces produced include: rehearsal dinner escort cards, bar menus, after party dessert menus, restroom wayfinding, reserved seating signs, a digital seating chart where guests could scan the QR code to view their assigned table from their phone, cards & gifts sign, and guest book sign.